Super Sad True Love Story, by Gary Shteyngart

Amazing, wonderful, memorable book. One of the best books of the year. Lenny Abramov falls, foolishly, in love with Eunice Park, and their correspondance creates the novel (which, we find out early, is a best-seller). The near-future setting is vivid and fully realized, with credit poles with blare one's credit ratings as you walk by a major feature of urban shopping districts, with a government that is half corporation, with onionskin see-through jeans that are all the rage, with a society that regards books as smelly artifacts. And in the middle of this, Lenny (whose job as a high-end salesman of endless life doesn't disturb him), manages to fall hopelessly in love with young Eunice, who majored in college in Images and Confidence, and managed not to graduate...
Wonderful, devastating, magical.