This was an interesting look at how businesses are dealing with the demise of the classic middle market in shopping (department stores like Caldor or Woolworths etc) and the rise of either 'trading up' or 'trading down' consumer behaviour.
Showing posts with label Treasure Hunt. Show all posts
Showing posts with label Treasure Hunt. Show all posts
Tuesday, May 26, 2009
Treasure Hunt: Inside the Mind of the New Consumer, by Michael Silverstein
This was an interesting look at how businesses are dealing with the demise of the classic middle market in shopping (department stores like Caldor or Woolworths etc) and the rise of either 'trading up' or 'trading down' consumer behaviour.
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