Monday, December 3, 2007

Born to Buy: The Commercialized Child and the New Consumer Culture, by Juliet Schor

Fantastic, well written, passionate and detailed book about the ways marketers research and hunt their quarry- children and teens- in order to develop brand relationships that are in many ways as intense as relationships with humans.

Shor wrote a seriously good book here, and filled it with stories that outrage. This would be a fantastic book for anyone interested in the ways the experience of childhood has changed since the 1980s and how commodified the experience has become. From immersive marketing to alpha teen representatives, Shor dredges up the ugly in an ugly ugly business as lucidly as Upton Sinclair did with The Jungle.

I guess I'll say it here, I am a big fan of hers for not only this book, but for 2 of her other books I enjoyed immensely - The Overspent American: Why We Want What We Don't Need and Overworked American: The Unexpected Decline of Leisure.

Born to Buy, by Juliet Schor

Quality: 10 Popularity: 9 Overall: 19

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