Tuesday, March 6, 2012

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, by Martin Lindstrom

EXCELLENT book about marketing from a major insider. Lindstrom is coming from a fascinating ethical place- his  career has been about creating demand for products he can't really support, and his guilt is palpable, but for all that, there's an almost viscious glee in his ripping off the veils of his industry. The book is like a fascinating self-flagellation, but at the same time is one of the best books I've read on the topic of marketing manipulation. Fantastic book.

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