Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, by Martin Lindstrom
EXCELLENT book about marketing from a major insider. Lindstrom is coming from a fascinating ethical place- his career has been about creating demand for products he can't really support, and his guilt is palpable, but for all that, there's an almost viscious glee in his ripping off the veils of his industry. The book is like a fascinating self-flagellation, but at the same time is one of the best books I've read on the topic of marketing manipulation. Fantastic book.
This is a log of what books I've been reading and movies I've been watching. Comments are welcome!
One explanation seems necessary - the phrase "Life-Changing Fiction" is not in any way an endorsement of those books- in fact, I think those books are Awful, and want that to be clear. "Life-Changing Fiction", as a phrase, has been trademarked, absurdly, by the "Christian fiction" writer Karen Kingsbury, and that is Just Not Right. Aside from being ridiculous, it just sheds light on the hypocrisy of the writer. What would Jesus copyright?