Advertising and the End of the World

Very interesting documentary. Professor Sut Jhally from the Media Education Foundation talks about how advertising has become the primary communication force for our culture, what essential stories it tells us about ourselves, and about how desperately necessary it is to change our very societal goals in order to avoid environmental doom.
He attacks the very nature of the consumer-driven society, and while yes, yes, yes, I didn't see him really offer an alternative.
It may be controversial to say 'capitalism is wrong', but it's also kind of useless as an argument unless you are able to point to a viable alternative. Still, some excellent use of advertising images and a coherent argument that we lack a common culture made it worth watching, for sure.