Really fantastic documentary program from Frontline.
This one really went at it from many angles, following marketers trying to launch a new branded airline (Song), clinical psychologists turned corporate spies, renegade writers for Advertising Age (one of the most interesting magazines out there, for my money!), and it included interviews with some of the best cultural critics out there.
This was so good I can only say one thing- if you have ever dismissed advertising as background noise, if you have ever wondered how a 30 second ad might cost more than a movie to produce, if you have ever looked around and thought "WTF, mate?", watch this to get a concise, wonderfully articulate and thought-provoking look at what makes the sea we swim in.
Whole program available for viewing online here, at PBS.