Thursday, November 29, 2007

Branded: The Buying and Selling Of Teenagers, by Alissa Quart

Re-read. This is a fantastic book about marketing to teenagers, and the increasingly insidious ways that advertisers use psychological and childhood development research to manipulate youth into buying to define their identity.

Quart is a great writer, and this book is, to me, a must read when looking at the unholy work that falls under the umbrella of "marketing", along with Naomi Klien's No Logo. Seriously, that is dirty dirty work.

Branded: The Buying and Selling of Teenagers

Quality: 10 Popularity: 8 Overall: 18

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