Re-read. This is a fantastic book about marketing to teenagers, and the increasingly insidious ways that advertisers use psychological and childhood development research to manipulate youth into buying to define their identity.
Quart is a great writer, and this book is, to me, a must read when looking at the unholy work that falls under the umbrella of "marketing", along with Naomi Klien's No Logo. Seriously, that is dirty dirty work.
Branded: The Buying and Selling of Teenagers
Quality: 10 Popularity: 8 Overall: 18